Prime Time Lager aims to be 90% sustainable by 2025. Prime Time Lager is brewed in the UK to support the domestic economy and minimise the carbon footprint.

The brewery embraces many energy efficient processes including using solar panels for electricity with excess energy dispersed to the national grid, redeploying heat as a waste product from the beer chillers to heat the offices.

Heat is sourced from the fermenting beer and re-routed to heat water for the boiler to start the brewing process. Prime Time Lager is produced using the world’s first beer source heat pump!