THE VISION WAS CLEAR. MAKE BEER, WITH PURPOSE!
CUE THE SHORT LOVE STORY...
001.
THE CONCEPTION
On a warm summers day the conflicting love triangle between beer, fitness and having a good time became too strong to ignore and we knew a solution was needed! With a vision to bring innovation to the market, we started developing the perfect love child.
002.
THE DEVELOPMENT.
After assessing the market and identifying a clear demand for a lager that didn't induce fatigue, make you sluggish and come with all the unnecessary calories and carbs, we went to work! Our aim was to create beers that do not compromise on taste and that served a purpose! 2 years of trials, developments, tweaks and a lot of testing (drinking beers) later, Prime Time was born.
003.
THE BIRTHING.
Thus, after years of blood, sweat, and beers we are proud to introduce the Game changer, The world’s first low calorie caffeine infused lager, and its refreshingly sexy sibling The Trend Setter, our low calorie lager!
We are extremely excited to share with you our full flavoured, full strength, reduced calorie beers expertly brewed here in the UK using top quality ingredients and a touch of wizardry to ensure we do not compromise on taste!
Both our beers boast 95 calories (30% less than standard premium beers), 4g of carbs (63% less than standard premium beers), 4.2% ABV and are both Vegan friendly and Gluten free
We believe life should be lived to the fullest and funnest (this is a word), and we aim to be here for a good time and a long time! #ItsPrimeTime!
NOW FOR THE FUN PART...
IT'S TIME TO BECOME PART OF THE PRIME TIME FAMILY, YOUR NEW FAVOURITE BEER.
